Saturday, April 11, 2009

Why DiGi Event Focus On Migrant People?

As I joint their company as the trainee last time, I usually attended for their event which held at the migrant people's living areas. The purpose for us to do so is to attract more users to use DiGi. Why they are so support with DiGi because the call rate from DiGi to others foreign country is the most cheapest one. Those migrant people include Bangladesh, Indonesian and others. Besides, they are always welcoming DiGi during the event time at their living areas.

But nowadays the government are quite concern and control with the migrant labor very strictly. For the illegal migrant people, they will be catch and send back to their countries. Part of the DiGi revenue is from those migrant people as well. Will it become a major problem for DiGi? Perhaps? What do you think?


4 comments:

  1. for me it will give bad image to DIGI coz the user of DIGI will be label as illegal migrant and there's nothing exclusive or fun about it.

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  2. Thanks for the early comment. Hehe. Ya, is true that it might also affect their image but for me I do think that DiGi had know what the migrant need and they provided them with cheap call rate to nationwide compare with others telco. In this business world, who can create more competitive advantage than others, they are the winners. DiGi actually do well in this area.

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  3. I think for long-term. they cannot depend on foreign worker. Digi need to gain more market share in order to compete with celcom and maxis

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  4. Erhm. Thats true also. Hope they will discover out the new way to be more competence

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